WHO WE ARE

We build winning teams for winning brands.

We’re a sports-focused creative agency built on a new model: custom teams, fearless ideas, and fast execution without the layers and bloat that slow everyone else down.

We work with brands, teams, sponsors, and athletes to create work that hits harder and moves faster.

Our founders spent decades shaping campaigns for some of the biggest names in sport and built this agency to do it all smarter, faster and with more of your budget going into the work you actually see.

WHAT WE DO

The work we create is built to win on any field: on TV, in the streets, and on every feed. We take on the whole game from first idea to final whistle.

Campaigns: From global launches to quick‑turn social content.
Branding: Identities that feel like they belong in the sport, not just on a slide.
Strategy: The game plan that drives every move.
Social Media: Building and managing communities that keep fans coming back.

We don’t just make noise. We make the work that gets remembered.

VIEW OUR REEL

BUILT DIFFERENT

HOW WE WIN

CUSTOM-BUILT TEAMS

We build a hand-picked lineup for every project, so you get experts, not seat warmers.
The result? Work that feels authentic, because your team lives and breathes the sport, the culture, and the brief.

STREAMLINED & EFFICIENT

We cut the dead weight. A lean crew means no layers, no endless sign-offs, and a pace that leaves traditional agencies behind.
That means your budget fuels the work and the impact, not overheads and office plants.

GLOBAL, NOT GENERIC

We’re decentralized, built to work anywhere the game is played. We scale without losing the spark.
The result is a message that lands with local relevance and global impact, because we speak the language of every market.

HOW WE WIN

CUSTOM-BUILT TEAMS

We build a hand-picked lineup for every project, so you get experts, not seat warmers.
The result? Work that feels authentic, because your team lives and breathes the sport, the culture, and the brief.

STREAMLINED & EFFICIENT

We cut the dead weight. A lean crew means no layers, no endless sign-offs, and a pace that leaves traditional agencies behind.
That means your budget fuels the work and the impact, not overheads and office plants.

GLOBAL, NOT GENERIC

We’re decentralized, built to work anywhere the game is played. We scale without losing the spark.
The result is a message that lands with local relevance and global impact, because we speak the language of every market.

BORDERLESS
CREATIVITY

A GLOBAL CREATIVE POWERHOUSE

30+ Countries

20+ Languages

35+ Sports

1000% Sport Fanatics

WHO’S RUNNING POINT

Theodore Salame

CO-FOUNDER, EXECUTIVE PRODUCER

Executive Producer with 20+ years spanning production, agencies and brand-side leadership.

Theodore has worked with top agencies like DDB Dubai, &Rosas Barcelona, FCB Horizon, Impact BBDO, Ogilvy, M&C Saatchi and Publicis, leading global work for adidas, Land Rover, Toyota, Unilever, PepsiCo, Mondelez, Mars and Pfizer.

He’s delivered across film, digital, social, and experiential and now drives North of Normal, turning his passion for sport into culturally sharp, globally relevant storytelling.

Justin Whiting

CO-FOUNDER, EXECUTIVE CREATIVE DIRECTOR

Creative Director with over two decades of experience shaping global sports advertising.

Justin was a Creative Director at GoPro, where his campaigns for X Games, ESPN, and the Tour de France pulled in hundreds of millions of views.

At adidas, he led global running campaigns and developed projects with Arsenal, Manchester United, and Olympique Lyon.

At Sixt, he served as Global Director of Content, driving major campaigns with the LA Lakers, Chicago Bulls, BMW Motorsports, and FC Bayern Basketball.